On the 6th floor of the Munich Hoch5, Lamborghini showcased the brand’s versatility by bridging the gap between classic tradition and digital innovation. The space featured a wide range of entertainment, including dynamic racing simulators developed by Vesaro in collaboration with Centro Stile. Guests were also introduced to Fast ForWorld — Lamborghini’s proprietary platform and ecosystem for Web3 and digital engagement. Within the platform, visitors unlocked first-hand access to a new immersive environment designed by Centro Stile, as well as exclusive digital collectibles based on the Urus SE, part of the platform’s upcoming Digital Vehicle Library.
Among real-world collectibles, the track-only hypercar Essenza SCV12 was a standout highlight in the Squadra Corse area. Developed by Lamborghini’s motorsport division alongside Centro Stile, the Essenza SCV12 is powered by a naturally aspirated 6.5-liter V12 engine delivering 830 hp. Limited to just 40 units, this model embodies the pure essence of Lamborghini and gave guests a rare up-close look at an elite vehicle.
The luxury accessories brand Tateossian added a personalized touch with custom-branded bracelets, offering a keepsake of refined craftsmanship.
Guests also enjoyed a taste of Italian excellence: Dievole estate – partner of Lamborghini – offered curated tasting of selected wines, like their Chianti Classico Docg, guided by expert sommelier. Dievole also enriched the gourmet offerings with their precious extra virgin olive oil, produced in the heart of Tuscany.
Outside on the 6th-floor terrace, Lamborghini Polo Storico offered a unique insight into the brand’s classic car restoration efforts. Founded in 2015 and celebrating its 10th anniversary in 2025, Polo Storico demonstrated how it reconstructs each car’s history through meticulous documentation, component analysis, and archival research. A rare LM002 off-roader on display captured the guests’ attention—an unexpected sight high above the streets of Munich at the Hoch5 venue.
In the After Sales area dedicated to original accessories, Lamborghini presented the 23” Penteo rim in shiny black and the 22” Auriga bronze rim. In addition, the brand exhibited a CFK engine bay cover for the Urus SE and CFK T-covers, one in shiny and one in matt finish, for the Revuelto. Akrapovič also showed the titanium exhaust system developed in collaboration with Lamborghini for the Urus SE.
The terrace of the “Lambo experience” level also gave guests the opportunity to use a Glambot – a high-speed camera system – which created personal and emotional Hollywood-style videos of this special day. Cigar lovers were served selected products from Davidoff while being amazed by the view over Munich. Lamborghini Financial Services was also on site to provide comprehensive advice to help customers fulfil their dream of owning a Lamborghini.
The 7th floor completed the 360° Lamborghini experience in Munich with a refined blend of surprise, relaxation, and Italian flair. A water sommelier captivated guests with exclusive tastings, offering an entirely new sensory experience. A tarot magician welcomed attendees with personalized readings, sharing fascinating insights in a truly spectacular setting. A professional photographer, in collaboration with Leica camera experts, captured lasting memories of this unique day.
The Italian atmosphere was further enriched by Lavazza coffee, topped with beautiful coffee art bringing true pleasure to every sip. Lengling Munic invited guests into an olfactory journey with a curated selection of high-quality fragrances. Meanwhile, a DJ set the mood with ambient beats on the 7th floor terrace, using the SL-1200M7B turntable—specially designed by Technics in collaboration with Automobili Lamborghini.
Lamborghini Days around the world are exclusive events that unite customers, friends, and enthusiasts of the legendary Italian marque—celebrating a shared passion for automotive excellence and luxury lifestyle, all with unmistakable Italian spirit. In 2024, the first Lamborghini Day Germany delighted guests at the Mülheim airship hangar with a premium program that reflected the brand’s diversity and that of its partners.