A pop-up store for “Chiikawa (that little, cute thing)”—whose endearing spirit of giving it their all despite being a bit clumsy and living strongly alongside their friends—is coming to Mito!

From Friday, October 9, 2026, to Monday, October 26, 2026, the “Chiikawa POP UP STORE” will be held on the 2nd floor of Aeon Mall Mito Uchihara, in front of Ajede Accessories, featuring a wide selection of new products perfect for winter.


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Key Points of This Article

・The “Chiikawa POP UP STORE” is being held on the 2nd floor of AEON Mall Mito Uchihara, in front of Ajedé Accessories
・The event runs from October 9, 2026 (Fri) through October 26 (Mon); hours are 10:00 a.m. to 7:00 p.m. (closes at 6:00 p.m. on the final day)
・New “I’m Going to Eat a Meat Bun” mascot and “Sweatshirt-Wearing Sea Otter” mascot are now available
・A wide selection of winter goods, including cozy, fluffy blankets and slippers
・A desk calendar starting in January 2027 (with mini stickers) is also available

Starting Friday, October 9, 2026, the “Chiikawa POP UP STORE” will be held on the 2nd floor of Aeon Mall Mito Uchihara, in front of Ajedé Accessories!

Chiikawa・ Hachiware, Rabbit, Flying Squirrel, Kurimanju, Sea Otter, Shisa, and the Used Bookstore Crew. Hours are from 10:00 a.m. to 7:00 p.m., with the store closing at 6:00 p.m. on the final day, Monday, October 26.

Please note that depending on crowd levels, admission may be restricted. On the first day, Friday, October 9, numbered tickets may be distributed on-site depending on the line before opening; the latest information will be posted periodically on the official X (formerly Twitter) account.

Chiikawa POP UP STORE at Aeon Mall Mito Uchihara ©nagano

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At the “Chiikawa POP UP STORE,” customers who purchase “Chiikawa” merchandise will receive one “original sticker” per transaction. Additionally, customers who spend 2,200 yen (tax included) or more will receive a “shopping bag” as a bonus!

Purchase Bonus – Original Sticker

For every purchase, you’ll receive one 55mm square “original sticker.” This “Chikawa POP UP STORE” and are not available with purchases made from capsule toy machines.

Chiikawa POP UP STORE Purchase Bonus: Original Sticker ©nagano

Purchase Bonus – Shopping Bag

With a purchase of 2,200 yen (tax included) or more, you’ll receive one “POP UP STORE Exclusive Shopping Bag” as a gift. One bag is given per customer per transaction; the size is determined based on the items purchased, so you cannot choose the size.

Chiikawa POP UP STORE In-Store Purchase Bonus: Tote Bag ©nagano

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New merchandise includes the “I’m Going to Eat a Meat Bun Mascot” holding a steamed bun and the “Sweatshirt-Wearing Sea Otter Mascot” in loungewear. Additionally, the lineup features items perfect for winter, such as the “Cozy and Fluffy Blanket,” “Warm Oversized Slippers,” and “Warm Oversized Throw Blanket.”

There’s also a wide selection of Kurimanju-themed items, including the “Glowing! Lantern Keychain,” “Mini Banners,” “Sake Cup and Decanter Set for Hearty Drinkers,” and “Oden Plate for Hearty Eaters.” A “2027 January-Start Desk Calendar (with Mini Stickers)” is also available for purchase.

New Product #1 (On sale October 9, 2026)

Product Name
Price (tax included)/Purchase Limit

“I’m Eating a Meat Bun” Mascot (Chiikawa/Hachiware/Rabbit/Flying Squirrel)
1,870 yen each / Limit of 1 per transaction

Sweatshirt-Wearing Sea Otter Mascot
1,980 yen / 1 per transaction, limit of 1 per item

Cozy, Fluffy Blanket (Chiikawa/Hachiware/Rabbit/Flying Squirrel)
3,850 yen each / 1 per transaction, limit 1 per design

Cozy Oversized Slippers (Dance)
1,540 yen per transaction; limit one per customer

Cozy 3-Way Blanket with Storage Pocket (Dance)
2,640 yen per transaction; limit of 1 per transaction

Warm Oversized Blanket (Dance)
6,380 yen per transaction; limit one per transaction

January 2027 Desk Calendar (with mini stickers)
1,430 yen per transaction; limit of 1 item per transaction

Kuri Manju Placemat (Haa!!)
1,320 yen per transaction; limit 1 per customer

Kuri Manju Glowing! Lantern Keychain
1,320 yen per transaction; limit 1 per customer

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Kuri Manju “Eat and Drink” Sticker Set
990 yen/per transaction; limit of 1 per transaction

Kuri Manju Mini Banner
1,650 yen/ per transaction; limit 1 per transaction

Kuri Manju’s “Great Drinker” Sake Cup
1,100 yen per transaction; limit 1 per transaction

Kuri Manju “Great Drinker” Tokkuri
1,870 yen/per transaction, limit 1 per transaction

Kurimanju’s “Great Eater” Oden Plate
1,980 yen/1 transaction, limit 1 item per transaction

New Product #2: Apparel (On sale October 9, 2026)

Product Name
Price (tax included)

Sweatshirt: “No Alcohol Kurimanju” (Black) – Sizes M and L
7,150 yen each

Sweatpants: “No Alcohol Kurimanju” (Black) – Sizes M and L
6,820 yen each

Long-Sleeve T-Shirt: “No Alcohol Kurimanju” (Black) – Sizes M, L, XL
4,950 yen each

Cap: “No Alcohol Kurimanju” (Black)
4,180 yen

Socks: “No Alcohol Kurimanju” (Black) 23–26 cm
1,760 yen

T-shirt: MUSICIAN (Kurimanju) (White) Sizes M, L, XL
3,850 yen each

Polo Shirt Kurimanju (Olive) Sizes M, L
6,380 yen each

Knit Cardigan: Eat and Drink (Brown)
7,150 yen

New Product #3: Apparel (Released October 2, 2026)

Product Name
Price (Tax Included)

Loungewear Set SLEEPY (Gray) Sizes M & L
8,470 yen each

Loungewear Set “Let’s Rest” (Off-White) Sizes M & L
8,470 yen each

Waffle Long-Sleeve T-Shirt “Pukaa” (Gray) Sizes M and L
6,050 yen each

Waffle Long-Sleeve T-Shirt “Small One” (White) Sizes M and L
6,050 yen each

Products Available (Released September 25, 2026)

Product Name
Price (Tax Included)/Purchase Limit

Chiikawa Sushi Bonbon Drop Stickers
550 yen / Limit of 2 per transaction

Chiikawa Baby Bonbon Drop Stickers
550 yen / Limit of 2 per transaction

Please note that purchase limits may change depending on store conditions.

Merchandise Lineup

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Chiikawa POP-UP STORE at AEON MALL Mito Uchihara ©nagano

“Chiikawa POP UP STORE” Event Overview

Event Dates
October 9 (Fri) – October 26 (Mon), 2026

Hours
10:00 a.m. – 7:00 p.m.
*Closes at 6:00 p.m. on the final day

Venue
2nd Floor, Aeon Mall Mito Nakahara, in front of Ajedé Accessories
(535-1 Yanaginaga, Nakahara-cho, Mito City, Ibaraki Prefecture 319-0317)

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Admission
Admission may be restricted depending on crowd levels
On Friday, October 9, numbered tickets may be distributed on the day of the event

Official Website
Special Page

Official X (formerly Twitter)
Chiikawa POP UP STORE Official td>

Online Store
Chiikawa Market

Directions & Map
View on Google Maps

How long will the event run?

From Friday, October 9, 2026, to Monday, October 26, 2026. Hours are 10:00 AM to 7:00 PM; the event closes at 6:00 PM on the final day.

Where is the venue?

“In front of Ajedé Accessories on the 2nd floor of Aeon Mall Mito Uchihara” (535-1 Yanaginaga, Nakahara-cho, Mito City, Ibaraki Prefecture).

Do I need a numbered ticket to enter?

Admission may be restricted depending on crowd levels. Additionally, on the first day, Friday, October 9, numbered tickets may be distributed on-site before opening depending on the line situation, and during peak times, entry may be closed earlier than the scheduled opening hours.

Will there be free giveaways?

For every purchase of “Chiikawa”-related merchandise, you’ll receive one original sticker. For purchases of 2,200 yen (tax included) or more, you’ll receive one POP-UP STORE exclusive shopping bag. Both offers are available while supplies last and do not apply to purchases made from capsule toy machines.

What new products are available?

The lineup includes the “I’m Going to Eat a Meat Bun” mascot and the “Sweatshirt-Wearing Sea Otter” mascot, both released on October 9, 2026, as well as winter items like cozy, fluffy blankets and slippers; the “Kuri Manju” snack series; and a desk calendar starting in January 2027.


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Please check the official website for details.
*Please note that the information in this article may be outdated; we kindly ask that you verify the details on the official website.

©nagano

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